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Performance & mindset coach for creatives and entrepreneurs

Coaching for Action and Purpose
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I’m Ali Poulton

A straight-talking, no bs coach for mindset and performance. 

Coaching involves

Mindset Work

An in-depth look at eight core areas of life and core values
Deep mindset work to uncover blocks, negative automatic thoughts, self-sabotage, doubts, fears, shame, guilt, lack of motivation
An journey of personal discovery and development

Performance Work

Pushing to achieve

Ideas, Creativity, Focus, Clarity, Mind Maps
Absolute Accoutability
Goals, visions, planning, strategy, logistics, practicalities

I know what it’s like to have a creative mind and a desire to be an entrepreneur. I am both. Full of ideas and a want to do things our own way.

Fears and doubts can be overwhelming. Knowing what decision to make next can be frustrating.

Life balance, keeping on top of everything, staying organised, knowing what move to make next, what to focus on, it’s all on your mind. 

I offer a coaching space to work through everything that’s happening. 
A non-judgemental space to be honest, open, and speak your truths. 
I help develop your own personal journey of self-discovery and development.
I run through ideas with you and help you create the plans to put them in place.
I hold you accountable to doing the work that needs to be done. 

My clients are all looking for someone to develop big dreams with – not just in business but their home life as well. Fulfilment and life success comes from an overall life’s balance and achievement, not just one or two areas.

They’re looking for someone to help them focus, find clarity & create a plan of action.

They’re ready to work through the deep mindset and mental blocks that come up for them to take them to the next level of their lives and careers.

And they get it done. 

I help them make it happen and I can help make it happen for you. 

Coaching 101

Click on the + plus to find out more!


The core to my coaching work is mindset.

Becoming aware of your current mindset on all areas of your life will empower you to be able to make the changes needed to create your personal power and perform at your very best.

creating space

The coaching space is sacred. 

It’s a private space where ideas, thoughts, dreams, fears, anxieties can all be expressed without fear of judgement.

It is a space to question everything – yourself, your choices, your relationships, your career, your magical abilities…

Focus & clarity

You’ve got a million ideas running around your head. Some useful, some completely useless and impractical!

Which one is the most important? Which one should you work on first?

Where should be your focus be?

These are questions that all need answers. The answers don’t come whilst you’ve still got more ideas coming into your head.

They come when you have the time to actually stop and think.

Coaching gives you that time. It gives you the space to reflect, to question, to think, to analyse and to restore yourself. 

self development

Personal development requires that you are learning and growing every single day. If you’re not growing, you’re dying.

We will work on the self-development tools that I have learned throughout my years of study and coaching which I can assure you will change the way you think about the world.

From book recommendations and podcasts to workbooks depending on your style of learning. If you want change to happen, you have to be willing to learn.


If being organised, having a clear head, focus on what you want to achieve is part of your plan, then coaching will definitely help you.

We will work through the best ways to get your organised that work for you. From diaries, planning, goals, vision boards, and of course, mindfulness will all help in this area.


When you say you’re going to do something, I bloomin check that you have! I have been known to text my clients at random times to see how they’re getting on with something that I know was a challenge for them but they have said they’re going to do.

It’s like having a cheerleader in your back pocket pushing you to do your best.


Confidence in the ability to know that you’re on the right track. Confidence that it doesn’t matter what others are doing, you are doing what’s right for you.

Confidence is probably something you think you already have at least on the outside but how about on the inside?

Beliefs & Values

Your beliefs can either empower you or disempower you. When you realise which beliefs are which and what they’re doing for you, you can then choose which ones you want to keep and which ones you want to kick into touch.

We start by seeing where you are now and you decide which ones you want to work on.

Your beliefs aren’t wrong. They just might not be doing you any good. When you understand your world viewpoint, you create that awareness of what you can change to make your life better.


An absolutely essential to anyone who wants to create success in their life.

You’ve probably got loads but are you actually achieving the ones that are the most important?

I’m not just talking career, I’m talking life fulfilment because in the end, are you going to look back on your life with regret or a sense of pride that you tried your hardest?

Are you goals working on that?

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