calling all solopreneurs!

I’m Ali Poulton and there’s one thing I know for sure… 

Building your own business doing something you love is one of the best feelings in the world.

But it’s not as easy as it looks

LEt me know if this sounds like you: 

You have a vision of where you want to be in the future. However, it’s a bit fuzzy and you have no clue how to get yourself there.

It’s hard for you to see just how you are different from everyone else in your field. You’re worried if what you have to offer is good enough.

You lack the confidence to be uniquely you because you’re secretly afraid of what people will say or that they will call you a big fat fraud!

Your marketing feels vague and doesn’t speak to the people you want to sell to. You’re pretty unsure of what you’re doing or if it’s working properly. 

The thought of really putting yourself and your work out there for the world to see makes you want to crawl back in bed, binge series GoT until your eyes are sore and never be seen again.

You struggle to charge or even talk about what you’re worth just in case someone slaps you round the face and tells you you’re way too expensive and makes you feel crap.

I get you!

I was that person. Stuck trying to build a career spinning circles. Trying so many different business models, courses, and books but none of them felt truly me or were just far too sales pitchy and sleazy. It was not a great place to be.

I KNEW I had what it takes to create something amazing, I just didn’t know HOW!

what I see NOW…


Things like:

Imposter syndrome – thinking who the heck do I think I am to be doing the things that I’m doing.

Anxiety and paralysing fear – of whether what they’re doing is good enough, whether they have what it takes to succeed.

Wondering if you should do yet another course, read one more self-help book, watch a different YouTuber explain how to do things to help them get out of this rut.

Wasting far too much time posting on social media and wishing for the likes to come in.

Having no real plan for the future and just going round in circles not getting very far very quickly. 


Big dreams feel completely out of reach because you have no idea if what you’re doing is actually working or if people are ‘getting’ you. You’re throwing your time and energy into working on one thing after another without getting anywhere and then feeling like a failure and ultimately giving up.


It doesn’t have to be this way!

I’m here to tell you that what you need is someone to help you get out of your head! Someone to run through all the ideas with, to help you focus on prioritising what will build your business; someone who will push you out of your comfort zone and get you in front of the people who will buy from you.

where to start  

Realise that your mind is sabotaging you and that you need to get help working through what’s going on. 

Work through the fears of not being good enough, that people are going to judge you, or laugh at you and actually BELIEVING IN YOURSELF.

Develop some realistic and kick-ass plans of what to do to move your forward that you feel a little bit wee-your-pants excited about.

Understand how money mindset works and your relationship with money so you can feel confident to ask for what you’re worth.

Know how to talk about yourself and what you do with confidence so that people will be drawn to you and just HAVE to work with you. 

MinDset | strategy | SUCCESS

I CAN help you if…


Things like:

Be willing to open up about the worries and the fears. Really dig deep into why you are afraid. Then do something about each and every one.

Focus on the coaching and what needs to be done instead of being distracted by other shiny objects and courses. I need you with me whilst we’re coaching!

Get back to core and work ON your business instead of IN your business. 

Get busy creating a strategy that will actually work. 

Be ready to do the homework. 

Share all the good times and the bad times and realise that these are just part of building a business and playing bigger in the world.  

Don’t quit!

So Who am I to help you?


I’m a mindset and business strategy coach…

I help solopreneurs get over their all the doubtful fears and crap that goes on in their head and build careers doing something they love and get some clients banging on their door. 

Before training in transformational mindset coaching, I was a professional photographer for 8 years, building my business from home whilst also being a full time Mum. I have been the big boss lady, the marketing dept, the pay dept, the managerial dept, the skivvy and the cleaner.

I know that it’s scary knowing who to listen to when it comes to advice for your career. Everyone has an opinion and you want to make sure that you’re doing the right thing for you.

So I learned everything I could the hard way first time round with my business. I then spent years figuring out the whole niche thing, the money thing, the marketing, the packages, getting over my lame-ass fears of putting myself out there and just went for it.

So I decided to put together my coaching programme so that you don’t have to go through everything I did to create your business. 


random facts about me:

I prefer instant coffee to ‘the proper stuff’ much to the horror of my husband who drinks coffee like an Italian.   

I have lived in the UK, Spain, France and New Zealand. 

I love cheesey motivational quotes. 

 I run a local Beaver Scout group and my name is Otter. 

I met my husband online, moved in with him after 4 months and got married after 11. 14 years later, we have 2 beautiful girls, an old Springer Spaniel, moved around the world twice, had our ups and downs and he’s still the only person I could live with (or is that would live with me?!)   

I have had many ‘proper’ jobs in my time and got bored pretty quickly in all of them. Ultimately, I love the freedom of doing something for myself. Helping others create their own freedom is just a massive part of my feel good factor. I get to know and love each of my clients (highly unadvised by all my mentors and teachers) but I can’t help but invest myself in their lives and success. For that I will never be sorry.

Understanding the changes that could help has been huge, with simple changes making a massive difference. Clearing the mind has been so important!

I now consider this to be one of the most important investments I have made in my business and more importantly myself.

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She helped me find ways that I was holding myself back both personally and professionally. Through her help, I came up with ways that I could “give myself grace, instead of guilt”, be OK that I wasn’t a Pinterest worthy Mom, and get over hurdles in my own business that could make me fall flat on my face and never get up.

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